What is Market Entry Sprint?
A focused 6–8 week project to help your business explore, evaluate and prepare for entry into the French market.
We conduct in-depth market and competitor research, analyse relevant customer segments, and assess the opportunities, barriers and routes to market most relevant to your business.
We help you understand local customer expectations and purchasing behaviour, identify the most compelling value proposition for the French market, and adapt your positioning and marketing materials to resonate with local audiences.
We identify and qualify potential B2B customers, partners and other relevant stakeholders. We then support targeted outreach and initiate first conversations on your behalf, helping you move from market analysis towards real commercial opportunities.
What you walk away with:
At the end of the Sprint, you’ll have:
Market clarity: a deeper understanding of the French market, its opportunities, challenges and competitive landscape.
A clear direction: recommendations on positioning, customer segments and the most relevant channels for reaching your target audience.
A roadmap for action: a prioritised map of potential customers, partners and stakeholders, with concrete next steps for developing your presence in France.
A first step towards traction: initial outreach and conversations with relevant market players.
The result: a clearer basis for deciding how to enter France, how to position your offer, and where to focus your commercial efforts next.
Who is it for?
The Market Entry Sprint is designed for ambitious businesses outside France that have an established product or service and are considering expansion into the French market. It is particularly suited to companies that see potential in France but need a clearer understanding of local customer needs, the competitive landscape and the most effective route to market before committing significant resources. Whether you are exploring your first European market or expanding an existing international presence, the Sprint provides the insights, strategic direction and initial connections to help you move forward with confidence.
Market Entry Sprint timeline:
We conduct market landscape research, evaluate your opportunities & risks. Evaluate best market entry channels for your business.
Week 1-3
We conduct segmentation & customer analysis research. We generate consumer insights and work on your best positioning. We adapt your marketing materials and localize your content.
Week 3-5
We target, evaluate and reach out to your potential B2B customers, partners. We generate your first leads.
Week 5-8
We provide you with recommendations and further steps for you to pursue your commercial activities in France.
Week 8
*Throughout the whole duration of the project we regularly meet with you/or your Business Developer for the updates & project calibration.